Ano ang Digital Marketer? (And Bakit Maganda ‘To Para sa mga Hustlers sa 2025)

Alam mo ‘yung dati, kapag gusto ng negosyo magbenta, kailangan may flyers, billboard, o magdoor-to-door pa? Ngayon, hindi na ‘yun uso. Everything is now online—and that’s where digital marketers come in.

Kung lagi mong naririnig ‘tong term na “digital marketing” at curious ka kung ano talaga ginagawa nila—or baka naghahanap ka ng bagong career na pwede mong simulan kahit nasa bahay lang—then this one’s for you.

🌐 What is a Digital Marketer?

Sa madaling salita, digital marketer ang taong nagpo-promote ng products, services, or brands gamit ang internet. Hindi na papel, hindi na radyo—online na lahat.

They use tools and platforms like:

• Google / Bing (Search engines)

• Facebook, TikTok, IG (Social Media)

• Blogs, websites, at YouTube

• Email marketing

• Online ads

Ang goal nila? Simple lang:
✅ Mapansin ang brand
✅ Makakuha ng leads or inquiries
✅ Magkaroon ng sales
✅ Lumago ang negosyo online

In short, tumutulong sila sa businesses na mag-grow digitally.

🧰 Ano ang Mga Ginagawa ng Digital Marketer?

Depende ‘yan sa laki ng company, pero madalas, ang digital marketer ay may iba’t ibang roles:

1. Strategy Maker

Gumagawa sila ng plano kung paano mapapansin ang brand—like “Paano dadami ang followers?” o “Paano lalaki ang sales sa Lazada?”

2. Content Creator

Pwede silang mag-blog, gumawa ng social media posts, o mag-edit ng videos. Basta anything na makakatulong sa brand para mapansin at mag-convert.

3. SEO Specialist

Alam mo ‘yung pag-search mo sa Google? Ang goal nila, mapunta sa top results ‘yung website ng client nila. (Libre traffic ‘yan!)

4. Paid Ads Expert

Naglalagay sila ng targeted ads sa Facebook, Google, YouTube, etc.—para makarating sa tamang audience ang product.

5. Email Marketer

Yung mga newsletters, promo emails, or “drip campaigns” na natatanggap mo? Gawa ‘yan ng email marketers. Pang-retain ng customers at pang-convert din.

6. Social Media Manager

Sila ‘yung nag-aalaga ng social media accounts. Nagpo-post, nagre-reply sa comments, and minsan sila rin gumagawa ng captions at visuals.

7. Analytics & Reports

Importante ito. Ginagamitan nila ng tools like Google Analytics para makita kung effective ba ang campaigns—at paano pa i-improve next time.

🧑‍💼 Types of Digital Marketers (Ikaw, saan ka swak?)

Parang doctors, may specialization din ang digital marketers. Eto ang mga common:

• SEO Specialist – Mahilig sa keywords at Google rankings

• Social Media Marketer – Lodi sa IG, FB, TikTok

• Content Marketer – Writer, storyteller, and vlogger combo

• Email Marketer – May charm sa email funnels

• PPC Ads Manager – Bihasa sa Facebook/Google ads

• Automation Specialist – Master sa chatbots, CRM, and email sequences

🧑‍🏫 Real Talk: From Call Center to Digital Marketer

Meet Elaine, taga-Davao. Dating call center agent, pero noong pandemic, nag-decide siyang aralin ang digital marketing gamit lang ang YouTube at free courses. Nagsimula siya sa blog, tapos nag-SEO.

After 6 months, may first client na siya na taga-US—social media manager role. Ngayon? Content & SEO Manager na siya sa isang e-commerce company. Triple na ang kinikita niya kumpara sa dati!

“Digital marketing gave me freedom, financial growth, and fulfillment. Wala pa akong degree noon, pero nagsikap lang ako.” – Elaine

🧑‍🎓 Anong Skills ang Kailangan?

Hindi mo kailangan maging techie. Pero importante ang willingness mo na matuto. Here are the must-haves:

Skill	Bakit Importante
Copywriting	Para makabenta gamit ang salita
SEO	Para makita sa Google
Graphic Design (Canva lang, sapat na!)	Para sa eye-catching content
Analytical Thinking	Para basahin at intindihin ang data
Creativity	Para makagawa ng nakaka-connect na campaign
Communication	Lalo na pag may clients ka abroad
Tools Mastery	Like Meta Ads, Google Ads, Mailchimp, etc.

🖥️ Saan Nagwo-work ang Digital Marketers?

Pwedeng-pwede kang mamili ng work setup:

• Freelancer – G na G sa work-from-home

• Agency Pro – Kasama sa marketing team

• In-house Employee – Corporate setup

• Entrepreneur – Ginagamit skills para sa sariling business

Madami ring Pinoy digital marketers sa Upwork, OnlineJobs.ph, Fiverr, at iba pa.

💰 Magkano ang Kita ng Digital Marketer? (2025 Rates)

Depende sa experience, skill, at niche mo. Pero eto ang sample rates:

Role	Baguhan	Experienced
Social Media Manager	$3–$7/hour	$10–$25/hour
SEO Specialist	$5–$10/hour	$15–$30/hour
Content Writer	$15–$50/article	$50–$200/article
PPC Ads Manager	$10–$20/hour	$30–$60/hour
Email Marketer	$5–$15/hour	$20–$50/hour
Digital Marketing Strategist	$15–$30/hour	$50–$100/hour

May iba project-based or may monthly retainer na umaabot ng $500 to $5,000+. Not bad, 'di ba?

📚 How to Get Started (No Degree? No Problem.)

Kung inspired ka na, eto ang step-by-step roadmap para sa'yo:

✅ Step 1: Aralin ang Basics
– Check Google Digital Garage, HubSpot Academy, or free YouTube courses.

✅ Step 2: Pumili ng Specialization
– Focus muna sa isa (e.g., writing, social media) bago lumawak.

✅ Step 3: Mag-Practice
– Gumawa ng portfolio, sariling blog, or sample works.

✅ Step 4: Mag-Offer ng Services
– Start sa OnlineJobs, Upwork, or join FB groups.

✅ Step 5: Stay Updated
– Laging nagbabago ang digital world. Read blogs, join webinars, explore tools.

🔚 Final Thoughts (Real Talk Muna)

Ang pagiging digital marketer ay hindi lang basta gawa ka ng post o caption—isa itong powerful na career na pwedeng magbukas ng mas maraming opportunities sa'yo.

Pwede kang magka-client abroad. Pwede kang mag-freelance. Pwede ka ring magtayo ng sariling business gamit ang skills mo.

At ang pinaka-the best?
👉 Hindi mo kailangan ng degree. Hindi mo kailangan ng koneksyon. Kailangan mo lang magsimula.

So kung ready ka nang pumasok sa mundo ng digital marketing, nandito lang ang The Hustlers Ph para tulungan ka.
Stay tuned for more tutorials, tips, and real stories—dahil dito, we hustle smart. 💼🔥